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Are you still here?
Kevin Szabo
February 21, 2026
In partnership with
People say they “can’t get clients on X.”
But they’ve never actually tried to get clients on X.
They post random content.
Hope someone magically connects the dots.
And then sit there refreshing their notifications like it’s a slot machine.
And when nothing happens…
“It must be the algorithm.”
Sure bro.
Blame the app.
Meanwhile you don’t even have a clear offer in your bio.
You don’t say who you help.
You don’t say how you help them.
But yes.
Definitely the algorithm.
Let me tell you how I consistently land clients.
And no.
It’s not some 97 step funnel.
It’s not “grow to 100k followers.”
It’s not buying engagement pods.
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First thing I do?
I know exactly who I want.
Not “anyone with money.”
Not “entrepreneurs.”
Specific.
If I can’t picture them, I don’t write for them.
Because vague content attracts vague leads.
And vague leads don’t pay.
Second.
My profile makes it obvious what I do.
If someone lands on my page and has to guess…
I already messed up.
You’d be shocked how many of you have bios like:
“Helping you become your best self.”
What the hell does that even mean?
Be serious.
Third.
I actually talk to people.
Crazy concept.
I open their profile.
Read their bio.
Scroll their posts.
Takes 30 seconds.
If I see something I can genuinely help with, I send a message.
Not:
“YO BRO I HELP PEOPLE SCALE TO 10K A MONTH.”
Instant delete!
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Instead something like:
“Hey, saw you’re posting daily but not really pushing an offer.
Are you building for audience or clients?”
That’s it.
Short.
Personal.
Shows I have eyes.
Most of you skip this part.
You spray 500 DMs a day.
Copy paste the same garbage.
And then act confused when nobody replies.
You didn’t even earn the right to be ignored.
You just annoyed people.
Here’s another part people don’t like hearing.
Most of my clients don’t come from viral posts.
They come from conversations.
And email.
Because X builds visibility.
Email builds authority.
Followers look cool.
An inbox reply saying “let’s do it” is cooler.
If someone says they’re not interested?
Cool.
I don’t start debating them like it’s Shark Tank.
I’ll say something simple.
“No worries. I write about this stuff weekly if you ever want to learn more.”
That’s it.
No pressure.
No desperation.
Because desperate energy leaks through the screen.
And people can smell it.
Also.
Stop rewriting your offer every 2 weeks.
Stop changing niches every month.
Stop acting shocked that no one knows what you do.
You’ve posted 40 different angles in 30 days.
Consistency is not posting 5 times a day.
It’s repeating the same clear message long enough for the right people to trust it.
My process is simple.
Clear offer.
Specific person.
Content that solves their problems.
Intentional DMs.
Move warm people to email.
Repeat.
That’s it.
No hack.
No secret growth formula.
And please.
For the love of God.
Stop sending AI copy paste DMs.
If I see that robotic tone and that weird perfect punctuation structure…
I’m out.
Use tools to think.
Not to pretend you’re human.
If you actually want clients on X, stop chasing attention.
Start having real conversations.
Do that long enough.
And you won’t need to blame the platform ever again.
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