been thinking about this lately

Had a weird realization last week.

I was going through my old content and noticed that the months where I actually went and talked to people were the months where the business moved. Not the months where I posted the most or had the best content. The months where I got off my phone and started actual conversations with actual people.

Kind of obvious in hindsight but I genuinely did not see it while it was happening.

I think there is something about building on social media that tricks you into thinking the platform is doing more work than it actually is. You post, you get some likes, it feels like progress. But likes do not pay anything. Conversations do.

The people I ended up working with almost always started with me going to them first. Not with a pitch. Just talking. Engaging with what they were building, asking a real question, responding to something they posted in a way that actually meant something.

Most of them had no idea who I was before I showed up in their mentions.

Anyway just something that has been on my mind. Curious if you have noticed the same thing in your own experience.

Talk soon,

If you've been stuck trying to figure out where clients actually come from

I put everything I know into one guide.

It covers how to find the right people on X, what to say in the DM, how to run the call, and how to close without feeling awkward about money.

Feel free to grab it: