Building relationships that last forever.

It’s honestly kind of baffling how much effort some people pour into chasing down a client, only to drop the ball when it’s time to actually deliver.

Sure, put in the work to close the deal nobody’s saying don’t.

But if you’re skimping on the results part, good luck keeping that client for more than a hot minute.

It’s frankly so much easier to go all out, exceed expectations, and have them sticking around forever instead of just checking the box and moving on to the next shiny prospect.

Let’s be real: getting a client isn’t rocket science.

Post content that actually solves their problems.

Engage with them in the comments or on the timeline don’t just lurk.

Slide into their DMs like a normal human being, have a real conversation, and subtly steer it toward their pain points.

Offer a little free nugget of a solution to hook them.

Suggest a call.

Help them even more on that call.

Then sell the full implementation of your service.

Done. You get paid.

Easy, right?

But then—oh, here’s where it gets good—this is where so many people just… fumble.

Delivering the actual work?

Apparently, that’s too much for some.

Trust me, it’s infinitely easier to keep clients coming back when you actually deliver instead of just sweet-talking them into signing.

Repeat business, referrals, all that good stuff?

It comes from results, not charm.

Here’s a little tip I like to use: promise the client one thing, but quietly deliver more.

It’s honestly the least you can do.

They’re expecting A?

Give them A, B, and C, and watch their jaws drop.

For example, say your offer is adding 10k followers through ghostwriting.

You close on that, fine.

But behind the scenes, your systems and roadmap are secretly gunning for 15k.

Don’t tell them that upfront.

let the results speak for themselves.

That’s how you exceed expectations without breaking a sweat.

Same deal with something like web design.

You promise a full redesign, great.

But when you’re doing the work, throw in some killer copy, add upsells and downsells, maybe even sprinkle in some SEO.

Then, when you deliver, casually drop an “Oh, by the way, I also did this.”

Boom. They’re floored.

That’s how you overdeliver and keep clients from even thinking about jumping ship.

If you’re just scraping by with the bare minimum, clients might be fine—but don’t expect them to sing your praises.

Go above and beyond, and they’ll act like you hung the moon.

Obviously, you actually have to deliver the results.

Don’t be that person who closes a deal and then ghosts on the execution.

Make sure you can walk the walk before you talk the talk.

Give it a shot with your next client.

Promise one thing, then overdeliver like it’s no big deal.

You’ll make more money, build better long-term value, and maybe even sleep better at night.

See you tomorrow.