Engagement Farming Is Not a Personality.

In partnership with

Hey,

You’ve probably noticed.

X is full of people trying way too hard.

You see the same posts over and over:

“What’s your favorite book?” “Who’s working tonight?” “Drop your goals below.”

It’s not that those posts are bad.

They’re just empty.

You can tell when someone’s posting to connect and when they’re posting to chase numbers.

And sure, getting engagement feels good.

Watching the likes and replies roll in gives you that little rush.

But here’s the truth: most of it isn’t real.

It’s temporary attention from people who will forget you exist as soon as you stop posting.

That kind of growth doesn’t last. It’s noise, not substance.

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The people who actually grow on X?

the ones who build something solid aren’t chasing engagement.

They’re building trust.

They talk like humans.

They share real lessons, ideas, and experiences.

Their posts sound like conversations, not performances.

If you’ve slipped into the engagement trap, don’t stress about it.

Everyone does at some point.

(Even me).

But it’s worth asking yourself: do you want attention, or do you want trust?

Because one disappears overnight, and the other compounds over time.

Try this instead:

Write fewer “engagement” tweets and more honest ones.

-Talk about what you’re learning.
-Share what you actually think.
-Ask questions when you’re genuinely curious, not when you’re trying to fill space.

When you sound real, people respond.

They reply because they care.

And not because they’re trying to get noticed too.

You don’t have to post louder to be heard.

You just have to sound like yourself.

Talk to people, not at them.

That’s how you stand out on X without trying too hard.

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But the creators who build slowly?

They don’t need to panic when engagement drops.

Their audience doesn’t disappear, because it wasn’t built on noise.

It was built on connection.

That’s the trade-off.

You can go wide and shallow, or narrow and deep.

One gives you short-term validation; the other gives you long-term credibility.

You choose which one you want.

The funny thing is, when you stop caring so much about engagement, that’s when it actually grows.

Because people can feel authenticity.

They know when you’re showing up because you have something to say, not because you’re desperate to be seen.

So keep posting with intention.

Keep showing up like a real person.

Write what matters, not what trends.

Your audience might grow slower that way, but it’ll stick.

And that’s what really matters.