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Good Writing Doesn’t Pay-Consistent Writing Does
Talent fades. Habits compound.
Kevin Szabo
January 20, 2026
In partnership with
Most people think writing doesn’t pay because it’s saturated.
But so is everything else bro.
Too many writers.
Too much content.
Too much noise.
The less comfortable truth is this:
Most writing never pays because most writers disappear.
Not because they’re bad.
Not because the platform is rigged.
They stop before the writing has time to turn into anything good.
Good writing, by itself, is just a format, not convincing.
It feels impressive. It looks smart. It gets compliments.
But it doesn’t move until it’s repeated.
Consistency is what turns writing into something people can recognize.
Then it eventually turns into trust bro.
And trust is the only thing that ever converts.
Most writers hate this part.
They want the post that “takes off.”
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So they write in bursts.
They post for two weeks.
Then disappear for a month.
Then come back frustrated that nothing stuck.
From the outside, it looks like effort.
From the inside, it feels exhausting.
From reality’s perspective, it’s invisible.
The internet doesn’t reward intensity.
It rewards presence.
It doesn’t care how good your best piece is.
It only notices what shows up again tomorrow.
Money follows patterns, not spikes.
Clients don’t hire the best writer they’ve ever seen once.
They hire the writer they keep seeing who seems dependable.
Audiences don’t pay attention to one great idea.
They pay attention to someone who keeps explaining ideas clearly over time.
Consistency does something good writing can’t do alone:
It reduces risk.
When someone sees you write once, they’re impressed.
When they see you write regularly, they relax.
Relaxed people buy.
Relaxed people hire.
Relaxed people listen.
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Consistency isn’t creative inspiration.
It’s maintenance.
It’s writing when the idea isn’t exciting.
Posting when the engagement doesn’t feel worth it.
Continuing when nothing obvious is happening.
Which is exactly why it works.
Most people quit during the invisible phase.
The phase where:
Your writing is improving but no one says anything
Your ideas are clearer but the numbers don’t reflect it
You’re better than last month, but not “successful” yet
That phase filters people out.
Not because it’s hard.
Because it’s quiet.
The writers who make money are rarely the most talented in the room.
They’re the ones who stayed long enough for:
Their thinking to sharpen
Their voice is heard
Their name to become familiar
Familiarity is underrated.
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You don’t monetize brilliance.
You monetize reliability.
Consistency trains people how to perceive you.
“This person shows up.”
“This person explains things well.”
“This person takes this seriously.”
Once that belief exists, money becomes a by-product instead of a goal.
That’s why chasing income directly from writing usually backfires.
People can feel when your words are trying too hard to perform.
But when writing is consistent, grounded, and patient, income becomes the side effect of trust stacking quietly over time.
Good writing opens the door.
Consistent writing keeps it open long enough for something to walk through.
Most people aren’t bad at writing.
They’re just unwilling to stay visible long enough for it to matter.
And the ones who do?
They win.
