I finally figured out why I was stuck at 100 followers

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Hey,

I need to tell you about the one thing that changed everything for me on X.

Not a growth hack. Not a posting schedule. Not a thread template.

One shift in how I wrote. That is it.

And it took me from 100 followers to over 50,000.

For my first year on X I was doing what everyone told me to do.

Post value. Share tips. Be helpful. Give people actionable advice they can use right now.

I would write things like 5 ways to improve your copywriting or Here is how to write better hooks.

Clean. Organized. Useful.

And absolutely nobody cared.

I was getting maybe 15 likes per post. Sometimes less. My follower count barely moved.

I kept thinking I just need to be more helpful. More valuable. More tactical.

So I doubled down. I made my tips more specific. I added more frameworks. I gave away everything I knew.

Still nothing.

Then one day I was exhausted and I did not feel like writing anything useful.

I just wrote something true.

I said I have been trying to grow on here for 11 months and I still feel like I am talking to myself in an empty room.

Posted it without thinking. Went to bed.

Woke up to 400 likes and 50 replies from people saying me too or I thought I was the only one.

That confused me because I did not teach anything. I did not give any value. I just said how I felt.

But people connected with it more than anything tactical I had ever posted.

That is when it clicked for me.

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People do not follow you because you are useful.

They follow you because of how you make them feel.

Every post I had written before was about information.

Tips. Strategies. Things people could screenshot and use later.

But information is everywhere. Everyone is giving tips. Everyone has a framework.

What people actually want is to feel something.

To feel understood. To feel less alone. To feel seen. To feel like someone gets it.

That is what makes someone stop scrolling. That is what makes someone hit follow.

Not your knowledge. Your humanity.

So I started writing differently.

Instead of how to write great copy I wrote I rewrote this sentence 20 times and I still hate it and I do not know if that means I am a perfectionist or just bad at this.

Instead of tips for beating procrastination I wrote I have been staring at a blank page for 40 minutes convincing myself I will start writing in just five more minutes.

Instead of hiding behind value I started showing the mess behind the scenes.

The doubt. The confusion. The gap between what I show people and what I actually feel.

And everything changed.

My engagement went up immediately. Not by a little. By a lot.

Posts that used to get 15 likes were suddenly getting 500. Then 1,000. Then more.

But the bigger shift was in my replies.

People were not just liking anymore. They were sharing their own stories. They were opening up. They were saying thank you for being honest about this.

I was building real relationships instead of just collecting followers.

And my follower count started growing without me even trying. 100 became 500. Then 2,000. Then 10,000. Then 50,000.

Not because I was more useful than before. Because I was more human.

Here is what I learned about emotion and copywriting.

Good copy is not about being clever. It is not about having the perfect hook or the perfect structure.

Good copy makes people feel something before they think about anything.

When you make someone laugh or nod along or feel understood, their guard drops. They lean in. They want more.

That is when your words actually land.

But when you lead with information, their brain stays in analysis mode. They evaluate whether your tip is useful. They compare it to other tips they have seen. They move on.

Information gets consumed. Emotion gets remembered.

The posts I write now always start with emotion. Always.

I ask myself what do I want someone to feel when they read this.

Not what do I want them to learn. What do I want them to feel.

Do I want them to feel less alone? Then I share something vulnerable.

Do I want them to feel hopeful? Then I share a small win that felt impossible before.

Do I want them to feel understood? Then I name something specific they have experienced but never said out loud.

Emotion first. Always.

The other thing I learned is that people connect with specificity.

Not general observations. Specific ones.

Not I struggle with writing. But I spent two hours writing one paragraph yesterday and deleted all of it before bed.

Not productivity is hard. But I have 47 tabs open right now and I am convinced I will read all of them later even though I know I will not.

The specific detail is what makes it real. What makes people think oh my god yes, exactly that.

Generic feels like a template. Specific feels like truth.

I also stopped trying to sound smart.

For the first year I was writing the way I thought successful people write. Professional. Polished. Put together.

But that is not how people talk to their friends.

Now I write the way I actually talk. Messy thoughts. Run on sentences sometimes. Paragraphs that are just one line because that is how it feels.

I stopped performing competence and started showing up as myself.

And people responded to that more than anything polished I ever wrote.

The thing nobody tells you about growth is this.

You do not grow by being more helpful than everyone else. You grow by being more human than everyone else.

There are a million people teaching the same things you know. Giving the same tips. Sharing the same frameworks.

But there is only one you. With your specific experiences. Your specific way of seeing things. Your specific voice.

That is the only thing that cannot be copied.

When you write from that place, from the place of this is what it actually feels like for me, growth becomes inevitable.

Not because you are gaming the algorithm. Because you are finally letting people see you.

So if you are stuck at a low follower count right now, this is what I would tell you.

Stop trying to be valuable. Start trying to be real.

Stop hiding behind tips. Start sharing what it actually feels like.

Stop writing like a brand. Start writing like a person texting a friend at 2am.

That is the shift. That is the whole thing.

It worked for me. It might work for you too.

What is one thing you have been afraid to say out loud on X?

Talk soon

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