If You Don’t Own Your Audience, You Don’t Have One

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Hey! quick reality check.

If you’re putting all your energy into growing on X, Instagram, or ANY social media but don’t have a newsletter.

You’re basically building your empire on someone else’s property.

It’s cute, but risky.

I get it.

Social media is flashy.

The numbers move fast.

The dopamine hits harder.

But if you’ve been online long enough, you know how this goes:

the algorithm “adjusts,” engagement tanks, and suddenly the people who used to see your posts every day can’t find you anymore.

Meanwhile, the people who took the time to build a newsletter?

They’re chilling.

They press “send” and land directly in inboxes.

No middleman.

No guessing games.

No hoping the algorithm decides to be generous today.

Here’s the thing, social media is for discovery, not dependency.

Your newsletter is where that attention turns into trust.

It’s your safety net, your long-term play, your insurance policy against platform chaos.

It’s the one place you actually own your audience.

Think of it like this:

• X can ban your account.

• Instagram can bury your content.

• Algorithms can ghost you.

  But your email list? That’s yours. No one can take that away.

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And before you say “I don’t have time for a newsletter”

Just start sending something real.

Once a week.

Once every two.

Talk to your people.

Share your thoughts, your updates, your work.

It doesn’t need to be fancy it needs to be consistent!

Because here’s the truth no one likes to say out loud:

If your audience only exists on social, it’s not your audience.

It’s the platform’s.

So while everyone else is panicking about engagement drops, you’ll be busy building something sustainable.

Something that lasts.

Something that isn’t at the mercy of an algorithm’s bad mood.

Start small.

Write something today.

Even if it’s just a few sentences.

Because five years from now, you’ll wish you started.

If you’re serious about growing your own space and not just borrowing one.

Start your newsletter this week.

Don’t overthink it.

Just build the thing that’s TRULY yours.

Where to start: