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- Likes don't pay your bills
Likes don't pay your bills
Kevin Szabo
Ever catch yourself refreshing your social media, chasing that next hit of likes?
Pathetic, right?
To be honest, I have been there myself.
A trap that all of you must avoid at all costs.
So let’s talk about the trap you’re probably falling into.
Back then, I was pumping out tweets that racked up 1,000 likes like it was nothing.
(Dropped sense then).
But if a post didn’t hit that number?
Straight to the trash.
I convinced it was garbage.
Even if it was truly high value.
But now?
I’d rather die than let those numbers control me again.
It’s unhealthy, and honestly, it’s a little sad.
My mood used to swing with my engagement metrics.
Low likes? Cue the tantrum.
High likes? I’m on top of the world.
But here’s the kicker: I wasn’t making a dime.
Just chasing dopamine hits from meaningless platitudes.
My routine?
Post some fluffy nonsense every morning, check likes obsessively, repeat.
I was posting once a day just to milk maximum engagement.
Pathetic, right?
Then reality slapped me awake.
I was offering nothing.
No value, just five-second dopamine spikes for strangers.
My content was trash, and my account was dying.
So I flipped the script.
I ditched the platitudes and started posting real value.
Sure, my likes tanked, but my account’s never been more alive.
Stop writing for likes.
You didn’t start this to be a like-chasing clown.
You started to dominate your niche, make serious money, and change lives.
You can’t do that if you’re fishing for validation.
Here’s the irony:
The content that gets the most likes engagement bait and empty platitudes does nothing for anyone.
But the stuff that barely gets a glance?
The real, valuable content?
That’s what changes lives and builds your name.
And that’s why I started to change up my content because of it.
So do us both a favor.
Stop obsessing over your likes.
Stop refreshing your metrics like a desperate addict.
Quit posting garbage for a quick ego boost.
Start solving problems.
Establish yourself as the go-to authority.
You might not get the likes, but you’ll get the money and the respect.
The longer you wait to figure this out, the deeper you’re digging your own grave.