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On posting more and thinking less
Kevin Szabo
February 22, 2026
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People think they need a better strategy.
A better hook.
Or a better content strategy.
Another content breakdown from someone on the timeline on X.
They bookmark threads.
They save “value.”
Then tell themselves they’re preparing.
That’s just procrastination is disguise.
You don’t need more preparation.
But in reality?
You need more production.
You don’t need another system (at first).
You need more reps.
Because right now, the gap isn’t knowledge.
It’s output.
You reread something 18 times
You tweak one sentence for 20 minutes.
And think that will do you any good? well it won’t!
You tell yourself tomorrow will be better.
Tomorrow you do the same thing.
And then you’re stuck in a loop… forever.
Meanwhile someone half as polished posts three times that day.
Not perfect.
Not ground breaking.
Just clear.
They grow.
It’s not because they’re smarter.
It’s not because they cracked some secret hack.
It’s because they move!
You are trying to think your way into momentum.
That’s not how this works.
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Clarity comes from publishing.
And your confidence?
It comes from action.
Whilst feedback comes from being visible.
You cannot optimize something that doesn’t exist.
Drafts don’t build authority.
Posted work does.
And no, this isn’t about being careless.
It’s about being honest.
Take me for example.
When I first started.
It was bad.
It wasn’t just bad because I wasn’t getting reach.
The content was terrible.
I was stealing content that was said 1,000x
And in my first 50 or so tweets.
I would throw in irrelevant hashtags.
Ones that didn’t even make sense.
I threw in whatever was trending.
I got thousands of impressions.
But only 2 people cared to like.
One of those likes being my own. :p
Most of your “high standards” are just fear dressed up as professionalism.
You call it preparing.
But that’s just called stalling.
You call it strategy.
I call it hesitation.
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If you posted twice as much and thought half as long, your growth would change.
Not because the algorithm suddenly falls in love with you.
But because volume forces skill.
And when you are skilled enough.
Your returns start to have a compounding effect.
Reps also increasing deep thinking.
Reps sharpen the direct messaging.
The first 20 times feel uncomfortable.
The next 50 feels natural.
After 100, you stop making it dramatic.
Right now you are treating every post like it defines you.
It doesn’t.
It’s just a rep.
And it’s even worse when you define your worth because of likes..
It doesn’t!
Perfection builds nothing.
Unposted brilliance builds absolutely nothing.
You have two options:
Do you want to look smart in your drafts?
Or do you want to get sharper in public?
Because the people winning right now are not obsessing over whether it’s ‘good’
They produce volume.
But you are here to build proof!
You do that by hitting post:
Again.
Again.
And again.
So will you stay behind?
Or will you starting creating volume?
Talk soon.
