Something I noticed this week

In partnership with

I noticed something this week while doing something.

Going back doing the same thing.

Using the same tools.

Talking to the same people.

Nothing special was happening.

But that’s what makes it work bro.

Everything felt easy.

Wondering what would change.

Creativity + Science = Ads that perform

Join award-winning strategist Babak Behrad and Neurons CEO Thomas Z. Ramsøy for a strategic, practical webinar on what actually drives high-impact advertising today. Learn how top campaigns capture attention, build memory, and create branding moments that stick. It’s all backed by neuroscience, and built for real-world creative teams.

RSVP for the webinar

No need to pay extra attention.

Things worked the way I expected them to.

And because of that, I didn’t really think about them.

It made my business work for me.

I just moved through the day.

That feeling stayed with me.

How comfort shows up quietly.

You don’t notice it in the moment.

You notice it when something is missing.

When something behaves differently than last time.

When the tone shifts.

That’s when you should be slightly concerned.

The process feels weird.

Suddenly, you’re alert.

You’re checking.

You’re paying attention… again.

But when things stay the same.

They behave predictably.

Your mind can finally relax bro.

You stop thinking too much.

You stop questioning it.

You just continue to push past it.

Most of the things I rely on feel this way.

Not impressive.

Not exciting.

Just steady and moving.

They don’t ask anything from me.

They don’t explain themselves.

They don’t remind me why I chose them.

They already did that when they pulled me in with their ads.

200+ AI Side Hustles to Start Right Now

AI isn't just changing business—it's creating entirely new income opportunities. The Hustle's guide features 200+ ways to make money with AI, from beginner-friendly gigs to advanced ventures. Each comes with realistic income projections and resource requirements. Join 1.5M professionals getting daily insights on emerging tech and business opportunities.

Get the guide

That sameness builds confidence.

Not all at once.

But slowly.

Over time, it turns into preference.

Not because I made a decision.

But because I never felt a reason to reconsider.

I think this is how trust usually forms.

Not through moments that stand out.

But through moments that blend together.

Days where nothing goes wrong.

Interactions that don’t require thought.

Experiences that match what came before.

You don’t talk about those moments.

You don’t remember them clearly.

But they stack.

And eventually, they shape what you choose without thinking.

That’s what I noticed.

Just how much ease comes from things staying familiar.

And how rarely that ease is announced.

It’s just there.

Doing its job.

Day after day.

Quietly.

6 AI Predictions That Will Redefine CX in 2026

2026 is the inflection point for customer experience.

AI agents are becoming infrastructure — not experiments — and the teams that win will be the ones that design for reliability, scale, and real-world complexity.

This guide breaks down six shifts reshaping CX, from agentic systems to AI operations, and what enterprise leaders need to change now to stay ahead.

Download the Playbook