Something strange about the X algorithm this month

Author

Kevin Szabo
March 24, 2026

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Something has been off with the algo lately and I could not figure out what it was for a while.

My content has been performing better than it has in months but I have been posting less.

If you’ve been following me long enough, you’d know that posting 30x a day was normal for me.

Not intentionally at first.

Life got busy, the cadence slowed down, and I expected the numbers to drop the way they usually do when consistency takes a hit.

They did not drop.

They went up.

I sat with that for a while because it did not make sense to me based on everything I thought I knew about how the platform worked.

The conventional wisdom has always been that consistency is everything.

Show up every day, feed the algorithm, stay visible or get forgotten.

I had built my whole approach around that idea for a long time.

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Something has shifted.

At least for accounts that have been around long enough to have some weight behind them.

What I think is happening, and this is just from paying close attention to my own account and a handful of others I watch closely.

The algorithm has started rewarding quality of engagement over quantity of posts.

When I post less the posts I do put out seem to get pushed further.

The reach is better, the right people are seeing it, and the replies are coming from people who are actually in my target audience rather than just general noise.

The gap between posts seems to create a kind of anticipation that daily posting never does.

When you are posting every single day people scroll past you without thinking because you are always there.

Pull back a little and suddenly each post carries more weight because it is not competing with the five other things you put out that week.

But here is where it gets interesting and where I think a lot of people are going to make a mistake if they take the wrong lesson from this.

That dynamic only seems to apply once you already have something built.

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For smaller accounts the math is completely different.

If you have a few hundred followers or even a few thousand the algorithm is not going to carry your posts anywhere on its own.

You do not have enough existing momentum for quality over quantity to work in your favor yet.

The platform does not know enough about your account to push it to the right people automatically.

What still works at that stage, and honestly what works better than anything else I have seen for early accounts, is being the reply guy.

Showing up in comment sections every single day.

Leaving replies that are actually worth reading on accounts that already have the audience you want to reach.

Getting your name in front of people who have never heard of you by attaching yourself to conversations that are already happening.

That approach is unglamorous and most people abandon it too early because it feels slow.

It is not slow.

It is just invisible for longer than people are comfortable with before it starts compounding.

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The mistake I see constantly is small accounts copying the behavior of big accounts.

They see someone with fifty thousand followers posting twice a week and pulling great numbers so they do the same thing.

But that person has fifty thousand followers carrying every post before it even goes anywhere.

You do not have that yet and pretending you do is one of the quietest ways to stall your growth without understanding why.

The strategy has to match the stage you are actually at.

If you are small, be everywhere. Comments, replies, conversations. Show up so consistently in the right spaces that people start recognizing your name before they ever visit your profile.

If you have already built something, slow down.

Be more selective.

Let each post breathe and trust that the foundation you have built will carry it further than daily volume ever could.

Same platform.

Completely different approach depending on where you are.

I wish someone had told me that earlier because I spent a long time applying the wrong strategy to the wrong stage and wondering why the results did not make sense.

Talk soon.