- The Writing Chronicles
- Posts
- Stop being so f***ing boring
In partnership with
Hey,
You’re not boring.
But your posts might be.
And that’s worse, because you probably have great ideas that never see the light of day. You edit them until they’re safe, polished, and completely forgettable.
You’re trying so hard to sound smart or professional that you’ve lost the one thing that actually makes people stop scrolling.
Personality.
The epidemic of sounding the same
X is full of identical posts.
“5 lessons I learned this year”
“3 things I wish I knew earlier.”
You’ve seen them a thousand times.
No one hates them, but no one remembers them either.
Most people on X are scared to sound different.
They think being honest or opinionated might hurt their reach.
So they keep everything neutral and nice.
And nice is another word for boring.
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You don’t need to be shocking, just real
Being interesting isn’t about being outrageous.
It’s about sounding alive.
Most people write like they’re apologizing for existing.
“Just my two cents.”
“Maybe this isn’t for everyone.”
Delete all that.
The best posts don’t sound like “content.”
They sound like a person talking to you.
Confident. Honest. A little messy, maybe.
But real.
The trap of trying to sound smart
You’re probably overthinking it.
You want to sound like you “get it,” so you start using words like “framework” or “ecosystem.”
You stop writing like a person and start writing like a presentation.
No one connects with that.
Stop trying to be impressive.
Start trying to be understood.
The most viral posts on X aren’t written by experts.
They’re written by people who talk like humans.
People don’t share things because they’re perfect.
They share things that make them feel something.
The dopamine trap
This platform moves fast.
You post something and immediately know if it did well.
That’s the trap.
You start chasing reactions instead of ideas.
You start writing for engagement instead of impact.
And little by little, you disappear behind what performs.
You sound like everyone else trying to sound like everyone else.
How to stop being boring
Write like you talk.
If you wouldn’t say it out loud, don’t post it.Delete the first line.
It’s usually the warm-up. Start where it gets interesting.Say one thing.
Don’t try to say everything at once.Add friction.
If it feels a little risky, it’s probably good.Cut the fluff.
You don’t need to sound polished. You need to sound human.
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The goal isn’t to be everywhere.
It’s to be remembered.
When you stop chasing the algorithm, you start writing things that actually matter.
When you stop trying to please everyone, you start attracting the right people.
Respect compounds faster than likes.
So yeah, stop being so fucking boring
You already have something worth saying.
You’ve just buried it under filters and formulas.
Strip all that away.
Say what you mean.
Write the line that feels a little too honest.
Post the thing that makes you nervous.
That’s the stuff that makes people stop scrolling.
You don’t need a new strategy.
You just need to sound like you still have a pulse.
Talk soon,
Kevin
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