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You’re not an ant.
And you’re probably underpaid.
Not because your work isn’t good.
It’s that you’ve spent years building skills that most people can’t even explain, let alone do.
You’ve been learning, practicing, improving, and now you’re wondering why your “DMs are open” tweet feels like yelling into a void.
Here’s the thing:
People don’t pay for skills.
They pay for clarity.
When someone lands on your profile, they shouldn’t have to guess what you do or who you help.
If they have to “figure it out,” they won’t.
They’ll scroll, find someone who explains it better, and hand them the money that could’ve been yours.
It’s not that your skill set isn’t valuable.
It’s that it’s invisible.
And invisible doesn’t sell.
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue and help create better content)
You don’t need thousands of ads, just better ones.
Most AI tools promise you thousands of ads at the click of a button. But do you really need more ads—or just better ones?
Kojo helps you cut through the noise. We analyze your paid social data to uncover the ideas with the highest chance of success. Then, our AI predicts which concepts will perform best, so you don’t waste budget testing what won’t work.
Instead of drowning in endless variations, Kojo sends your best idea straight to a real human creator who makes it engaging, authentic, and ready to win on social. The entire process takes less than 20 seconds, giving you certainty before you spend and better performance without the waste.
Why gamble on guesswork or settle for AI spam when you can launch ads proven to work, made by people, and backed by data?
Let’s talk about positioning.
Most people on X treat it like a digital resume.
“I’m a copywriter. I’m a designer. I’m a strategist.”
That tells me nothing.
You’re not selling your title.
You’re selling the outcome you create.
Instead of “I write copy,” it’s:
“I help creators write content that sells without sounding salesy.”
Instead of “I do branding,” it’s:
“I help small business owners look like a big deal online.”
People don’t want your skill.
They want the result it gives them.
When you start positioning yourself around that, everything changes.
And about those leads?
Stop chasing them like you’re begging for a chance.
Position yourself like someone people want to work with, not someone hoping for work.
When someone reaches out, don’t jump straight into your prices or availability.
Ask questions that show you’re the expert:
“What are you currently struggling with?”
“What have you tried before that didn’t work?”
“What would success look like for you?”
When you lead with authority, the dynamic shifts.
You’re no longer “another freelancer on X.”
You’re the person who understands their problem better than they do.
Instead.. call yourself a “Premium Ghostwriter”
This will psychologically trigger their understanding of your value.
“Premium editor, Premium Photographer” whatever it is.
And people don’t negotiate with the person who clearly knows what they’re doing.
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
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So what should you do?
First, clean up your positioning.
Your bio, pinned tweet, and timeline should tell the same story.
Second, start posting like someone who solves problems, not someone who needs clients.
Share insights, quick wins, and lessons from your experience.
Make it impossible for people to see your tweets and not think:
“This person knows their stuff.”
Finally, stop undercharging to “get your foot in the door.”
You’re not trying to prove you can do the work
You already can.
You’re proving you understand the value of what you do.
If you don’t, nobody else will.
So yes, you’re underpaid.
But it’s not a pricing problem, it’s a positioning problem.
And once you fix that, the clients who “can’t afford you” suddenly disappear.
Because they were never your clients to begin with.