The Real Reason People Scroll Past Your Writing

In partnership with

People claim they want their posts saved.
They talk about “value.”
They talk about “quality.”
Yet they keep posting lines that could belong on a poster in a dentist’s office.

If you want readers to save your work instead of watching it slide past their thumb, here is what actually matters.

1. Start with a clear idea
Not a clever line.
Not a dramatic opener.
Not something you hope sounds impressive.

A saved post is saved because it is useful.
If readers need to decode your first sentence, they will not bother.

Clarity wins.
It is not glamorous.
That is why nobody does it.

Opening the links below helps me continue writing these newsletters. It is free for you, yet still makes a difference.

Effortless Tutorial Video Creation with Guidde

Transform your team’s static training materials into dynamic, engaging video guides with Guidde.

Here’s what you’ll love about Guidde:

1️⃣ Easy to Create: Turn PDFs or manuals into stunning video tutorials with a single click.
2️⃣ Easy to Update: Update video content in seconds to keep your training materials relevant.
3️⃣ Easy to Localize: Generate multilingual guides to ensure accessibility for global teams.

Empower your teammates with interactive learning.

And the best part? The browser extension is 100% free.

Check out Guidde

2. Give people something specific
General advice never gets saved.
It gets skimmed.
Then forgotten.

If you want a save, give the reader something they can apply.
Steps.
Examples.
A process.
A phrase they can reuse.

Specifics slow people down.
Slowing them down earns the save.

3. Write clean instead of loud
Loud writing tries too hard.
Clean writing respects the reader’s time.

Simple language.
Straight lines.
Useful thoughts.

Readers save posts that feel calm and organized.
They skip anything that looks like a performance.

4. Make the structure easy to skim
People scroll fast.
If your post looks heavy, they will not even start.

Short lines help.
Short sections help.
Logical flow helps.

Your job is to make the post look welcoming at a glance.
If they can digest it without effort, they might come back to it.

When you click the links below, it plays a small role in keeping this newsletter running. Just a simple way to back the writing without paying for anything.

The New Enterprise Approach to Voice AI Deployment

A practical, repeatable lifecycle for designing, testing, and scaling Voice AI. Learn how BELL helps teams deploy faster, improve call outcomes, and maintain reliability across complex operations.

Download the Guide

5. Say one useful thing
The fastest way to ruin a post is to cram ten ideas into one thread.

A saved post is focused.
One idea.
Developed well.
No clutter.

Trying to say everything makes you sound insecure.
Say one thing with confidence.

6. Give readers language they can use
People save things they want to reuse.

Give them:
A phrase they like.
A distinction that helps them think.
A step-by-step they can apply.

Writers who get saved are generous with their best lines.
Everyone else hides theirs like they are state secrets.

7. Make the post matter next week
Trendy posts get likes.
Timeless posts get saved.

Write something that holds up beyond the moment.
Principles.
Fundamentals.
Ideas that still matter when the timeline shifts again.

If the post will be useful later, it gets saved later.

8. Edit before you publish
It takes one minute.
Almost nobody does it.

Ask yourself:
Is this clear.
Is this useful.
Is this easy to read.

If the answer is no, fix it.
Readers notice when you do.
They also notice when you do not.

9. A saved post is intentional
People are not saving your writing by accident.
The writers who earn saves follow the basics every time.

They think about the reader.
They write clean.
They stay focused.
They cut the noise.

It is not complicated.
It is just work most people refuse to do.

If you open the links below, it gives a little support to this newsletter. Nothing for you to pay, just a simple boost that helps me keep writing.

See What’s Missing From Your Digital Marketing Strategy

Want to uncover your hidden affiliate marketing potential?

Levanta’s Affiliate Ad Shift Calculator shows you how shifting budget from PPC to creator-led programs can lift your ROI, streamline efficiency, and uncover untapped marketing revenue.

Get quick results and see what a smarter affiliate strategy could mean for your growth.

Get your free calculation