What 100 Viral Tweets Taught Me About Human Psychology

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I've been doing something kind of obsessive lately and I need to tell someone about it.

For the past few weeks I've been saving tweets that made me actually stop scrolling.

You know the ones.

Where you read it and immediately think oh that’s cool.

I ended up with around a hundred of them sitting in my bookmarks.

And then I started reading them over and over trying to figure out what they all had in common.

The honesty thing hit me first.

Almost all of them were just brutally honest about something small.

Like someone admitting they still Google how to spell certain words.

Or that they've been successful for years but still feel like they're faking it.

Nothing polished. Nothing inspirational. Just real.

I think we're all so used to seeing the highlight reel that when someone breaks character for a second it feels like actual relief.

Then I noticed how specific they got.

There was one about putting your phone in a drawer at 9:47am every morning.

Not 9:30. Not 10:00. That exact weird time made it feel true.

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Another one was about how you can tell if a restaurant is good by checking if the staff eat there on their days off.

When I try to be relatable in a general way nothing happens.

But when I mention something weirdly specific like rewriting the same sentence eleven times, people reply saying they're literally doing that right now.

It's like specificity is proof you're not making it up.

The other thing was this feeling of being understood.

Every tweet that blew up made people feel less alone.

Like finally someone said the thing everyone thinks but nobody talks about.

You know when someone describes your exact experience and you're like wait, other people feel this too? wild.

That's what these did.

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I saw one that said does anyone else rehearse full conversations in the shower that will never actually happen.

(I’ve done this too before calls too ngl).

It had hundreds of thousands of likes because apparently we all do this and thought we were weird for it.

I also noticed they only said one thing.

Not five tips. Not a whole thread of ideas. Just one clear point.

This goes against everything I've been told about giving value.

I always want to pack as much as possible into everything I write.

But the stuff people actually saved? One idea. Said well.

I'm still learning to do this. It feels incomplete hitting post when I know I have more to say.

But I'm trying to trust it.

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And the last thing was about feeling before thinking.

All these tweets made me feel something first.

Made me laugh.

I thought about it.

We're trained to lead with facts and logic and credentials.

But that's backwards from how people actually work.

You feel it. Then you think about it. In that order.

So I've been changing how I write.

I delete way more now. If something has two ideas I turn it into two posts.

I read everything out loud before I post it.

If it sounds like an article instead of something I'd say to a friend I start over.

I get more specific.

Instead of saying I had a rough day I'll say I had to redo the same thing four times today because I kept second guessing myself.

And I'm trying to be more honest about how things actually feel instead of how they look.

The truth is none of this makes anything go viral.

Most of my stuff still gets normal engagement and that's completely fine.

But something different happens now.

The people who do engage are the right people.

They get it. Some of them turn into actual relationships.

And honestly I'll take that over any viral moment.

What makes you stop scrolling?

I'm genuinely curious what does it for you.

Talk soon