Why Relying on X Payouts Is a Dangerous Bet.

In partnership with

“If the platform pays you, You’re winning.”

That feels logical.

Post → Get views → Earn money.

But that logic is extremely Fragile.

Because the platform is not your partner.

It is a distribution channel.

And distribution can disappear overnight.

This doesn’t just go for X however.

This goes for ALL social media platforms.

When you rely on payouts from X.

You are building income on borrowed land.

The rules WILL change.

Threshold amounts will change.

The rates can also drop.

And you will have no vote in any of it.

That is not real ownership man.

That is permission run by a bunch of people like a club.

Permission can be revoked.

And it has been happening.

Quietly…

Without warning.

Accounts can get suspended with 0 warning.

They remove creators from revenue without proof or solid reasoning.

Cherry on top is that Nikita beer (Head of Product) himself-

Claimed that only 30 people work on X.

I doubt that number was serious.

But I believe the message was there.

X is SEVERELY understaffed.

So If you’ve been paused and you truly know in your heart you did nothing wrong.

In due time, you will be fine, they are going through appeals.

Slowly but they are working on it.

As of me writing this, I have seen about 5 accounts reinstated.

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HOWEVER!

A dashboard number is not a business model.

It is a bonus.

And bonuses are dangerous when you treat them like base salary…

The real risk is not that payouts are small.

The real risk is that they change your goals.

You start chasing likes.

Instead of clarity.

For engagement spikes.

Instead of depth.

For “mean tweets”

Instead of trust.

You slowly become a robot for the feed.

And the platform does not care about your long term goals.

It cares about attention.

Creators who rely on platform payouts build on volatility.

One month is high.

The next is half.

You refresh analytics like a spiked up squirrel.

That shift is subtle.

But is expensive!

Because predictable income rarely comes from unpredictable systems.

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If your revenue depends on:

• Ad splits.

• Algorithm boosts.

• “Eligibility programs”
  

You are not in control of your finances.

You are reacting to it as life comes…

The safer model is slower.. but much stronger.

Use X for reach.

Not rent.

Use it to build:

An email list (hi).
A community.
Or a clear offer.

Platforms are accelerators.

Not foundations.

They do not replace it.

When you build something that lives outside the app.

You reduce risk.

When you build an offer people pay for directly.

You increase leverage.

When you collect emails instead of impressions.

You create control.

Because your list cannot be throttled.

That is the difference.

One is traffic.

The other is ownership!

There is nothing wrong with accepting payouts from X.

“Free” money is fine.

But it should be the cherry on top.

Not the entire cake.

If it disappeared tomorrow.

Would your business survive?

If the answer is no.

You do not have a business.

You have a dependency.

And dependency feels safe.

Until it isn’t.

The creators who last understand this.

They treat X like a microphone.

Not a paycheck.

They use visibility to attract attention.

Then convert attention into controlled assets.

Things they can control.

The platform can recommend you.

Or ignore you.

But it cannot take away what you own.

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Build where you are not at risk of someone else’s decision.

Build where the math works even if impressions drop.

Build something that pays you because people choose to.

Not because an algorithm calculated a split.

Payouts are unpredictable.

Ownership is not.

One is exposure.

The other is equity.

Choose carefully.

PS: If this email lands in promo, could you do me the favour and move this to primary to follow along, it would help a ton, thank you! :)