Write less. Say more.

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Let’s talk about writing on X for a second.

If you’ve been posting consistently and still feel like your writing isn’t connecting, this is probably why: you’re saying too much.

Most people overwrite. They try to sound clever, professional, or “high-value.” They treat every post like a pitch deck. The irony? The best writing on X never sounds like it’s trying.

You can tell when someone’s forcing it. You can feel the tension in the phrasing like they’re trying to impress instead of express. It’s not that their ideas are bad. It’s that their words are doing too much.

Good writing isn’t about stacking sentences. It’s about removing everything that doesn’t serve the idea.

When people say “write less, say more,” it’s not just about brevity. It’s about clarity. Because clarity is what makes people stop scrolling.

Think about it how often do you see a tweet that hits instantly? You read it once and it clicks. It’s not because it’s complex or perfectly worded. It’s because it’s clear.

Clarity is the quiet kind of confidence that doesn’t need to dress up to be taken seriously.

Most people are afraid to write simply. They think it’ll make them sound basic. But writing simply isn’t about dumbing things down it’s about making things easy to understand.

The writers who win on X aren’t necessarily the most talented. They’re the ones who learned to get out of their own way.

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Here’s an exercise that fixes 80% of writing problems:

Take one of your recent tweets. Read it out loud.

Does it sound like how you actually talk?

If it doesn’t, that’s your problem. Most people write in “internet voice” overly polished, overly formatted, trying to sound like someone who knows what they’re doing.

But here’s the truth: no one wants to follow a persona. They want to follow a person.

Your writing should sound like you not a version of you that’s been run through a filter.

Because people connect with personality, not polish.

When you write like you speak, your voice naturally stands out. Your audience starts to recognize your tone, your rhythm, your phrasing. That’s how you become memorable. You stop sounding like everyone else trying to “build a brand.”

Ironically, when you stop trying to build a brand and start sounding like yourself, that’s when you build a real brand.

Another common trap: trying too hard to write “hooks.”

Everyone’s obsessed with the first line. And yes, it matters but not in the way people think. A great hook isn’t about yelling louder than everyone else. It’s about saying something that feels true enough for someone to stop and think.

A line like “You don’t need more ideas, you need more clarity” works not because it’s flashy, but because it’s real.

The best hooks are calm. They don’t scream for attention. They earn it quietly.

You don’t need to chase virality. You need to chase honesty.

Editing is where your real voice shows up.

Most people think editing means deleting until it looks professional. But editing isn’t about removing your personality. it’s about removing friction.

It’s not about sounding perfect; it’s about making sure nothing gets in the way of the message.

When you read something that feels effortless, it’s not because the writer nailed it on the first try. It’s because they rewrote it until it felt natural.

Good writing doesn’t start perfect. It becomes perfect through patience.

Here’s what to look for when editing:

• Cut words that repeat the same point.

• Replace big words with normal ones.

• Simplify long sentences into two short ones.

• Ask yourself: Does this feel like something I’d actually say?

If not, rewrite it until it does.

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Now, here’s something that most people don’t talk about: your tone matters more than your topic.

People don’t just read your words they feel your attitude through them.

If you sound tense, unsure, or like you’re trying too hard, people pick up on that. But if you sound calm and confident even if your topic isn’t ground breaking it lands differently.

That’s why clarity is more persuasive than complexity.

Simple writing says, “I know what I’m talking about.”
Complicated writing says, “I hope you think I know what I’m talking about.”

Which one do you think people trust more?

So next time you sit down to write for X, forget about reach, algorithms, or “growth hacks.” Those things come later.

Start with this instead:
Would I stop scrolling if I saw this in my own feed?

If the answer is no, rewrite it.

Because good writing isn’t just about sharing an idea, it’s about respecting the reader’s attention.

When you write simply, you make your ideas accessible. And when your ideas are accessible, they spread.

That’s how real growth happens. Not from trying to sound smart — but from being understood.

So here’s your challenge:

Write something today.
Then cut it in half.
Read it again.

If it still makes sense, congratulations, you just became a better writer.

That’s how this works. One sentence at a time.

If this hit home, reply and tell me what part stood out to you.
I actually read every message.

Talk soon,
Kevin