Writing for Niche Audiences.

In partnership with

Let’s be honest:

you can’t just toss generic content at a niche audience and expect them to care.

Whether it’s crypto fanatics, book lovers, or sneaker collectors, winning them over on X takes work, research, and a vibe that says, “I’m one of you.”

If you’re posting like you’re yelling into a black hole, don’t be shocked when you get crickets.

Here’s a framework to craft X posts that actually connect with your niche. Ready?

Let’s go.

The “Don’t Look Like an Amateur” Framework for Niche Writing on X.

Step 1: Lurk Like You Mean It (Research Isn’t Optional).

You wouldn’t crash a comic con shouting about basketball, right?

Same goes for X.

Before you post, dive into your niche’s world.

See what’s trending.

What makes them laugh?

What gets them fired up?

As writers, it’s our job to trigger emotions.

Use X’s search to find top accounts in your niche and study their style.

Are they witty, serious, or meme-obsessed?

Take notes.

Winging it is how you end up looking like that guy who calls himself a “gamer” but only plays mobile games.

Step 2: Speak Their Language (Don’t Overdo It).

Every niche has its own slang, and if you don’t know it, you’re basically talking to a wall.

Writing for fitness buffs?

Know the difference between a PR and a PB.

Targeting crypto fans?

Toss in HODL or DeFi naturally, but don’t act like you just discovered the blockchain yesterday.

Search X for niche terms, like Indie Dev slang, and weave them into your posts without sounding like a try-hard.

Your community will know if your ego is too high.

If your audience loves memes, reference niche-specific ones, but don’t force a “to the moon” joke unless it fits.

Nothing screams “I’m faking it” louder than that.

Find your next winning ad creative in seconds with AI

Most AI tools promise you thousands of ads at the click of a button. But do you really need more ads—or just better ones?

Kojo helps you cut through the noise. We analyze your paid social data to uncover the ideas with the highest chance of success. Then, our AI predicts which concepts will perform best, so you don’t waste budget testing what won’t work.

Instead of drowning in endless variations, Kojo sends your best idea straight to a real human creator who makes it engaging, authentic, and ready to win on social. The entire process takes less than 20 seconds, giving you certainty before you spend and better performance without the waste.

Why gamble on guesswork or settle for AI spam when you can launch ads proven to work, made by people, and backed by data?

Book a Demo

Step 3: Hit Their Pain Points (And Get It Right).

Your niche isn’t here for your thoughts on the weather.

They’re obsessed with their thing, Like AI ethics, artisanal coffee, because it solves a problem or sparks joy.

Show you get it.

Post about their struggles or wins in a way that feels real.

For indie authors, something like, “POV: You’re 80k words into your novel, and your main character just hates the plot.

Having it as “WritingStruggles” hits harder than a vague “writing is tough” post.

Search X for what your niche is venting about, like beta reader woes, and tailor your content to those gripes.

Step 4: Name-Drop Their Icons (But Don’t Go Full Fanatic).

Every niche has its legends.

Sci-fi readers love Asimov or Le Guin.

Tech folks might stan that dev who went viral for shredding bad code.

Mention these figures to show you’re in the know, but don’t turn your post into a shrine.

A quick “Channeling my inner sci-fi legend for this thread” works better than a gushing 10-post tribute.

Search X for who’s worshipped in your niche and how they’re talked about, then sprinkle those references in with some chill.

Step 5: Post Like You’re One of Them (Because You Are, Right?).

Your audience can sniff out a poser faster than you can say “algorithm.”

Don’t just mimic their slang or spam hashtags. engage like you belong.

Reply to their posts.

Jump into their debates.

Share their memes (with credit, obviously).

Your framework should mix of:

60% value (tips, insights, stories)

20% engagement (questions, polls)

and 20% personality (prove you’re not a bot).

For plant lovers:

Post a thread on “5 ways to save your dying monstera” and follow it with a poll:

What’s your plant nemesis?

Example:

A) Overwatering

B) Pests

C) No sunlight.

Keep showing up.

Don’t vanish after one lucky post.

Why This Matters (And Why You Can’t Slack).

Niche audiences on X aren’t just scrolling.

They’re building cults.

If you want in, you’ve gotta earn it by proving you’re not some clout-chaser.

Use this framework to research, adapt, and post like you’re part of the crew, not some rando trying to cash in.

And if you’re still posting cheesy “inspirational quotes” with no context, maybe stick to another platform, okay?

Got a niche you’re trying to nail on X?

Reply to this or Reach out into my X Dms.

Stay strong.

See you tomorrow.