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You Don’t Need More Followers. You Need an Email List.
Viral post fades. Emails don’t.
Kevin Szabo
November 08, 2025
In partnership with
Hey,
Let’s talk about something everyone says they’ll do “one day” but never actually commit to.
Building a newsletter.
You’ve probably heard people say it’s important to “own your audience.” You nod, agree, and move on. But deep down, you know it’s true. You just never make time for it.
The irony is that most people spend hours writing posts that disappear within a few hours. They chase algorithms, trends, and engagement metrics that feel good in the moment but mean nothing a week later.
It’s like renting a billboard on a road no one drives twice.
Social media gives you reach, but not roots.
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A newsletter gives you something entirely different. It gives you a direct line to people who actually care.
When someone gives you their email, they’re inviting you into a space that still feels personal. There are no feeds to fight, no noise to compete with, and no algorithm deciding whether your words get seen. It’s just you and the reader.
That space is rare now.
And yet, most creators ignore it. They think a newsletter is slow, dull, or outdated. But that quiet, consistent rhythm is exactly what separates people who build real audiences from those who just chase attention.
The creators who last don’t rely on virality. They rely on trust.
They understand that 1,000 readers who open an email every week are far more valuable than 100,000 followers who scroll past a post without stopping.
If social media vanished tomorrow, most people would lose everything they’ve built. But not the ones who took the time to collect emails, write regularly, and connect directly. They’d still have their readers. Their work would still matter.
That isn’t luck. It’s intention.
Let’s be honest for a second. Posting every day can start to feel like running on a treadmill. You’re sweating, working, showing up, but you’re not really moving forward.
A newsletter compounds in a way social media can’t. Each issue deepens your connection, builds credibility, and strengthens trust. It’s slow at first, then it grows, quietly and steadily.
You don’t need to start big. Write one idea. Tell one story. Help one person. Then do it again next week. That’s how every great newsletter starts.
Over time, you’ll notice something strange. People begin to reply. They share your writing. They forward it to friends. The connection becomes real.
And it happens because you took the time to build something that isn’t controlled by anyone else.
The best part? It doesn’t need to be perfect. It just needs to be consistent.
People don’t remember the one great post you wrote. They remember that you show up.
That’s how trust is built.
When you post on social media, you’re hoping an algorithm plays nice. When you send an email, it goes straight to someone who chose to hear from you. No gatekeepers. No noise.
If you care about creating something that actually lasts, start writing. Even if you only send it to a handful of people. Even if it takes time to grow.
Because one day, you’ll look back and realize that while everyone else was chasing attention, you were building connection.
And that’s what lasts.
Talk soon,
Kevin
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