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- Your last 10 posts told me everything
Your last 10 posts told me everything
Kevin Szabo
March 09, 2026
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Go look at your profile right now.
Not as yourself. As a stranger who just found you for the first time and has no idea who you are or what you do.
Read the last ten things you posted and ask one question. Would that person know what you do and who you do it for by the time they finish reading?
For most people the answer is no.
And that is the actual reason clients are not coming, not the follower count, not the offer, not the niche.
I was on a call with someone last week who had been posting every day for four months.
Good stuff too, not lazy content.
But when I looked at his profile I saw motivational thoughts, broad takes on business, a few observations about entrepreneurship.
Nothing that told me what he does or who he does it for.
He looked like a guy with opinions, not a guy with a solution to a specific problem.
That distinction is everything.
The people who get inbound leads from X are not necessarily the best writers or the most prolific posters.
They are the people whose content makes a specific type of person feel seen.
Like the post was written about their exact situation.
That feeling is what builds the kind of trust that turns a reader into someone who reaches out.
You cannot manufacture that feeling with vague content.
It only comes from being specific enough that some people think this is not for me and others think how does this person know exactly what I am dealing with.
Most people are so worried about alienating followers that they never get specific enough to attract the right ones.
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The other thing I noticed on his profile was that he was writing for people like him rather than for the person he wanted to hire him.
Every post was something another entrepreneur would find interesting.
Nothing was written for the client sitting on the other side of the table wondering whether this person can actually solve my problem.
Those are two completely different audiences and most people never stop to think about which one they are writing for.
He made a few adjustments.
Stopped trying to sound smart to his peers and started speaking directly to the person he wanted to work with.
Three weeks later he closed his first client from X without a single cold outreach.
The content was the only thing that changed.
So if your DMs are quiet and the followers are not converting, do not add more volume yet.
Go back and look at the last ten things you put out.
The answer is probably already there.
Talk soon,
